YINCITY GOLD AIMS TO CREATE AWARENESS OF THE UNJUSTIFIABLE PREMIUMS ATTACHED TO GOLD JEWELRY AND HELP SHIFT THE CRITERIA BY WHICH GOLD JEWELRY IS EVALUATED, PRICED, AND PURCHASED BY THE U.S. CONSUMER

A TRUTHFUL, TRANSPARENT SOURCE FOR THE CONSUMER TO EDUCATE THEMSELVES ABOUT GOLD, THE GOLD JEWELRY INDUSTRY IN THE WEST, AND THE FALSE MYTHS PROMOTED FOR PROFIT AT THE EXPENSE OF THE CONSUMER

WE PROMOTE 24K GOLD JEWELRY AS A PRODUCT THAT IS VASTLY SUPERIOR TO ALLOYED GOLD IN BEAUTY, PHYSICAL CHARACTERISTICS, PURITY, AND INVESTMENT VALUE.