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Why This Chain Stands Out
The 24K Gold Anchor Chain by YinCity Gold is a custom-crafted, investment-grade piece made from 99.9% pure gold - never plated, never alloyed. Designed in the classic anchor link style, this bold and balanced chain is as timeless as it is valuable.
Made to order for your exact preferences. Each chain is priced based on the live gold spot rate to make sure you receive the full intrinsic value of your gold. Unlike mass-produced jewelry with 200–300% retail markups and diluted alloys, we apply a transparent 42% markup to cover craftsmanship and nothing more.
Perfect for collectors, investors, and anyone seeking real gold with lasting financial value, this chain is suitable for everyday wear and pairs exceptionally well with pendants, including customer-favorite cross designs.
This is more than jewelry, it's a wearable bullion, crafted for those who value purity, precision, and long-term worth
Start Your Gold Chain OrderSpecs & Customization Details
| Material | Crafted from 99.9% pure 24k gold - no alloy ploy, no dilution. Just investment-grade purity. |
|---|---|
| Chain | Classic anchor design - bold, balanced, and timeless. |
| Weight & Size | Each piece is custom-made to your desired length and weight. All orders are priced based on the live gold spot rate. Inquiries are required first. |
| Best For | Perfect for collectors, investors, and anyone who values lasting, tangible wealth. |
| Pricing & Markup | Fair pricing, always. We base our prices on real-time gold rates and apply only a 42% markup - far below the typical 200–300% markup in luxury retail. |
| Designed for | Built for everyday wear. |
Fair Pricing vs. Excessively High Retail Markups
| JEWELER | INDUSTRY CATEGORY | ITEM | ITEM PRICE | GOLD VALUE (@ $2350 OZ) |
MARK-UP | TYPE | LINK |
|---|---|---|---|---|---|---|---|
| Yincity Gold | GOLD CUSTOM INVESTMENT JEWELRY HANDMADE IN U.S. | 24K CUSTOM HANDMADE CUBAN CHAIN WITH ID TAG 25 INCH 311 GRAMS | $36,210 | $25,500 | 42% | SOLID | YINCITYGOLD.COM |
| TIFFANY & CO. | LUXURY RETAIL | 18K HARDWARE LINK BRACELET 35.38G (6.53 GRAMS ACTUAL GOLD) | $12,500 | $2,175 | 475% | HOLLOW | TIFFANY.COM |
| Cartier | LUXURY RETAIL | 18K SANTOS CHAIN 22 INCH 55.25 GRAMS (14.14 ACTUAL GOLD) | $8,500 | $3,398 | 150% | SOLID | CARTIER.COM |
| DAVID YURMAN | LUXURY RETAIL | 18K ROSE GOLD CUBAN 26 INCH 125.52 GRAMS (91.4 GRAMS ACTUAL GOLD) | $37,000 | $7,719 | 379% | SOLID | DAVIDYURMAN.COM |
| ZALES | RETAIL (MALL) | 14K GOLD CUBAN 26” ITEM #20293610 WEIGHT 75.60 | $15,499 | $3,613 | 327% | HOLLOW | ZALES.COM |
| KAY | RETAIL (MALL) | 14K CUBAN 22” 96.13 GRAMS (56.04 GRAMS ACTUAL GOLD) | $25,999 | $4,595 | 466% | HOLLOW | KAY.COM |
| Ben Bridge | RETAIL | 14K 24” FORZATA CHAIN 6.64 GRAMS (3.87 REAL GRAMS ACTUAL GOLD) | $6,999 | $3,173 | 121% | SOLID | BENBRIDGE.COM |
| Fred Meyer | RETAIL | 14K 26” INCH FRANCO CHAIN 176 GRAMS (102.6 ACTUAL GOLD) | $21,900 | $8,413 | 160% | SOLID | FREDMEYERJEWELERS |
| Shane Co. | RETAIL (MALL) | 14K FRANCO CHAIN 51.9 GRAMS (30.25 PURE GOLD) | $6,450 | $2,480 | 160% | HOLLOW | SHANECO.COM |
| Walmart | DEPARTMENT RETAIL | 14K CUBAN 24” 106.14 GRAMS (61.88 GRAMS) | $12,259 | $5,074 | 142% | SOLID | WALMART.COM |
| Nordstrom | DEPARTMENT RETAIL | 18K GOLD CUFF BRACELET 33 GRAMS (24.75 ACTUAL GOLD) | $10,450 | $2,029 | 415% | SOLID | NORDSTROM |
| Kohl’s | DEPARTMENT RETAIL | 14K GOLD 24” PAVE CHAIN 52.5 GRAMS (30.60 ACTUAL GOLD) | $20,000 | $2,509 | 697% | HOLLOW | KOHLS.COM |
| Amazon | AMERICA’S BIGGEST ONLINE RETAILER | JEWELRY PLUS 26” CUBAN 101.49 (59.17 ACTUAL GOLD) | $13,175 | $4,852 | 172% | SOLID | AMAZON.COM |
| Jaxxon | ONLINE | 14K 24” FRANCO 27 GRAMS (15.75 ACTUAL) | $2,499 | $1,291 | 94% | SOLID | JAXXON.COM |
| Helzberg | RETAIL | 14K 24” CUBAN 34.50 GRAMS (20.11 ACTUAL GOLD) | $5,999 | $1,649 | 264% | HOLLOW | HELZBERG.COM |
| Jared | RETAIL | 24K 24” BARREL CHAIN 77.99G GOLD | $18,000 | $6,395 | 181% | HOLLOW | JARED.COM |
| Costco | RETAIL DISCOUNT | 14K 24” FANCY CURB NECKLACE 47.3 GRAMS (27.6 ACTUAL GOLD) | $3,500 | $2,262 | 55% | SOLID | COSTCO.COM |
| Gurhan | ONLINE | 24K 7.5 INCH GOLD BALL BRACELET 30.32 GRAMS GOLD | $7,950 | $2,486 | 205% | SOLID | GURHAN.COM |
Gold Jewelry Estimator
About YinCity Gold
NEVER BE TOLD OR SOLD ANYTHING LESS THAN PURE 24K GOLD
YinCity Gold is transforming how gold jewelry is sold in the U.S. We offer pure 24K gold pieces at transparent, fair prices without the inflated 200–300% markups. Every piece meets or exceeds LBMA standards, making it not just luxury jewelry but a high-integrity financial asset. We challenge the outdated belief that 24K gold is too soft for everyday wear. Through education and honest pricing, we help customers see gold for what it truly is: a wearable, lasting investment. By pricing each piece based on weight and the live gold market rate, we bring trusted Asian gold-buying standards to the West, allowing you to own real 24K gold: pure, undiluted, and built for your future.
Explore Our 24k Gold Collection
FAQs About This Anchor Chain
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Every YinCity Gold anchor chain is solid 99.9% pure 24K gold - never plated, never alloyed. We don’t believe in imitations. You’re purchasing real, investment-grade 24K pure gold jewelry that holds its intrinsic value and best for daily wear.
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Each chain is accompanied by certification verifying its 24K purity, and our pieces are crafted to meet or exceed LBMA (London Bullion Market Association) standards.
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Yes. 24K gold jewelry is suitable for everyday wear. Our anchor chains are made with durability in mind, featuring a strong, interlocked design ideal for daily use.
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We offer full customization in terms of chain length, weight, clasp style, and optional pendant pairing. Since each chain is made to order, you’ll work directly with us to craft a piece that matches your exact preferences and investment goals.
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Focus on three key factors:
Purity: Ensure it's solid 24K (not plated or alloyed).
Pricing: Buy at live gold rates with a transparent markup, not inflated retail pricing.
Purpose: Consider whether it’s for daily wear, gifting, or long-term investment. At YinCity Gold, we help you maximize both beauty and bullion value in one timeless chain.
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Because you're not just buying jewelry - you're buying wearable wealth. A pure 24K anchor chain holds true commodity value, unlike alloyed or plated alternatives. It’s elegant, timeless, and a hedge against inflation - a bold statement that appreciates over time.
